Abstract :
Kamakshi Sivaramakrishnan is at the forefront of engineering technology. As senior research scientist at AdMob Inc., one of the world???s largest mobile advertising networks with a wide range of products from mobile Web to in-application advertising and whose acquisition was recently announced by Google, Sivaramakrishnan drives the algorithmic machine learning techniques agenda for ad optimization and selection. As a scientist, she has developed cutting-edge algorithmic techniques for ad optimization and placement on mobile devices.