DocumentCode
1356631
Title
The rise of Skoda
Author
Neroth, P.
Volume
4
Issue
19
fYear
2009
Firstpage
25
Lastpage
27
Abstract
In an ultra-competitive industry suffering from chronic overcapacity, the article discusses how Skoda managed to become UK´s best-loved cars. It presents the rise and fall of Skoda during the economic downturn.
Keywords
automobile industry; business continuity; management science; Skoda; automobile industry; economic downturn; management issues;
fLanguage
English
Journal_Title
Engineering & Technology
Publisher
iet
ISSN
1750-9637
Type
jour
Filename
5353586
Link To Document