Title :
What makes consumers buy from Internet? A longitudinal study of online shopping
Author :
Limayem, Moez ; Khalifa, Mohamed ; Frini, Anissa
Author_Institution :
Dept. of Inf. Syst., City Univ. of Hong Kong, Kowloon, China
fDate :
7/1/2000 12:00:00 AM
Abstract :
The objective of this study is to investigate the factors affecting online shopping. A model explaining the impact of different factors on online shopping intentions and behavior is developed based on the theory of planned behavior. The model is then tested empirically in a longitudinal study with two surveys. Data collected from 705 consumers indicate that subjective norms, attitude, and beliefs concerning the consequences of online shopping have significant effects on consumers´ intentions to buy online. Behavioral control and intentions significantly influenced online shopping behavior. The results also provide strong support for the positive effects of personal innovativeness on attitude and intentions to shop online. The implications of the findings for theory and practice are discussed
Keywords :
Internet; behavioural sciences; electronic commerce; marketing; purchasing; Internet; behavioral control; buying behaviour; consumers; electronic commerce; intentions; online shopping; planned behavior theory; Business; Companies; Consumer behavior; Consumer electronics; Economic forecasting; Electronic commerce; Helium; Internet; Testing; Web page design;
Journal_Title :
Systems, Man and Cybernetics, Part A: Systems and Humans, IEEE Transactions on
DOI :
10.1109/3468.852436
