• DocumentCode
    1365238
  • Title

    Design case history: Apple´s Macintosh: A small team of little-known designers, challenged to produce a low-cost, exceptionally easy-to-use personal computer, turns out a technical milestone

  • Author

    Guterl, Fred

  • Volume
    21
  • Issue
    12
  • fYear
    1984
  • Firstpage
    34
  • Lastpage
    43
  • Abstract
    The genesis and development of the Macintosh concept are described, including the role of Steven Jobs, the vice-president and now Chairman of Apple Computer Inc. Simplification of the software and the choice of the 68000 microprocessor are discussed, and various design problems are examined. The design of the factory is also discussed, as are production and marketing issues.
  • Keywords
    Apple computers; computer architecture; microcomputers; 68000 microprocessor; Apple Macintosh personal computer; Apple computers; computer architecture; design; marketing; microcomputers; production; software; Companies; Computers; Graphics; Hardware; Microprocessors; Read only memory; Software;
  • fLanguage
    English
  • Journal_Title
    Spectrum, IEEE
  • Publisher
    ieee
  • ISSN
    0018-9235
  • Type

    jour

  • DOI
    10.1109/MSPEC.1984.6370374
  • Filename
    6370374