Title :
Opportunities in the Mobile Search Market
Author :
Gómez-Barroso, José Luis ; Feijóo, Claudio ; Compañó, Ramón
Author_Institution :
Nat. Univ. of Distance Educ., Madrid, Spain
Abstract :
Success in the mobile search market will come to those who provide value-added apps that exploit unique mobile functionalities, especially those related to personalized and context-based services.
Keywords :
mobile computing; search engines; context-based service; mobile search market; personalized service; value-added application; Broadband communication; Browsers; Google; Internet; Mobile communication; Mobile computing; Search methods; Context awareness; Industry perspective; Mobile search;
DOI :
10.1109/MC.2011.347
