Title :
Adabas: Software AG of North America
Author :
Maguire, John Norris
Abstract :
Software AG of North America acquired and marketed the Adabas database management system (DBMS) for IBM mainframe computers primarily in the US. In this article, the company´s founder John Norris Maguire outlines marketing, sales, and pricing issues with Adabas and places its technical and business history within the context of Software AG´s competitors, focusing particularly on the challenge of competing against IBM products.
Keywords :
database management systems; marketing; pricing; Adabas database management system; DBMS; IBM mainframe computers; marketing; pricing issues; software AG; Aerospace industry; Computational modeling; Computer simulation; Contracts; Database systems; Marketing and sales; Missiles; North America; Pricing; Testing; Adabas; IBM; John Norris Maguire; Software AG of North America; database management system (DBMS);
Journal_Title :
Annals of the History of Computing, IEEE
DOI :
10.1109/MAHC.2009.89
