Good interviewing is good business. II. Strategies for applicants

For pt.I see ibid., vol.33, no.1, p.19-22 (1990). It is noted that a job interview tests the congruence, or fit, of personalities, attitudes, and values between the candidate and the employer. Successful candidates treat themselves as a product that must be marketed. keys to the marketing process are researching the company´s needs, engaging the interviewer´s attention, communicating in a nonthreatening manner, asking relevant and incisive questions, envisioning for the interviewer the benefits of hiring the candidate, and enlisting the interviewer to act on the candidate´s behalf