Corporate language and the law: avoiding liability in corporate communications

It is argued that, although corporate writers recognize the power of language as a marketing tool, they often fail to realize the legal implications of their words. Liability issues have become a prime concern in four areas where language plays a major part: investment information, goods and services marketing, safety information, and employee handbooks. It is concluded that understanding the legal problems attendant to these areas will allow corporate writers to better avoid language that risks litigation