Title :
Adept, adapt, adopt: three hurdles for new products
Author :
Deffeyes, Robert J.
Author_Institution :
Wright Technol. Network, Dayton, OH, USA
fDate :
10/1/1996 12:00:00 AM
Abstract :
New commercial products based on military technology face a series of hurdles as they progress from customer needs to final product. This article looks at three significant hurdles. How can the company become adept at the technology involved? Can they adapt the technology to market needs? Will the company adopt the new technology into it´s culture? From the examples given, we see a need for adding a new product function between research, marketing, and manufacturing
Keywords :
marketing; military systems; product development; research and development management; commercial products; manufacturing; marketing; military technology; product function; research; Blood; Companies; Computer aided manufacturing; Costs; Laboratories; Product development; Remuneration; Research and development; Stock markets; US Government;
Journal_Title :
Aerospace and Electronic Systems Magazine, IEEE
