DocumentCode
13875
Title
Baking the Data Layer [Micro Economics]
Author
Greenstein, Shane
Volume
34
Issue
4
fYear
2014
fDate
July-Aug. 2014
Firstpage
56
Abstract
This column discusses the use and implications of cookies for generating value from metadata in many areas, including online advertising, music, and location-based services.
Keywords
Internet; data handling; meta data; microeconomics; data layer; location-based services; metadata; microeconomics; music; online advertising; Economics; History; Metadata; cookies; economics; history of computing; metadata;
fLanguage
English
Journal_Title
Micro, IEEE
Publisher
ieee
ISSN
0272-1732
Type
jour
DOI
10.1109/MM.2014.64
Filename
6871702
Link To Document