DocumentCode
138841
Title
The measure research on mobile commerce process based on users
Author
Xiaoling Ji ; Dan Chang ; Baowei Chen
Author_Institution
Sch. of Econ. & Manage., Beijing Jiaotong Univ., Beijing, China
fYear
2014
fDate
25-27 June 2014
Firstpage
1
Lastpage
5
Abstract
M-commerce process study has drawn lots of concerns as the rapid development of m-commerce, how to analyze and define the direction of process optimization are more important. Through three indicators - goods selection, login, filling out the consignee information, the paper calculate the shopping activities´ DIT(the Distance of Information-state Transition) on current domestic six major websites which have a larger customer base from users´ point of view, through calculation and comparison of the calculation result, making recommends for mobile commerce process and providing the strategy to improve the mobile commerce sites, the DIT theory also provides a quantitative analysis method for research on mobile commerce process.
Keywords
Web sites; electronic commerce; retail data processing; DIT shopping activity; Web sites; distance of information-state transition; m-commerce process; measure research; mobile commerce process; process optimization; quantitative analysis method; Atmospheric measurements; Educational institutions; Logistics; Mobile communication; Optimization; Particle measurements; DIT; m-commerce process; measure; website;
fLanguage
English
Publisher
ieee
Conference_Titel
Service Systems and Service Management (ICSSSM), 2014 11th International Conference on
Conference_Location
Beijing
Print_ISBN
978-1-4799-3133-0
Type
conf
DOI
10.1109/ICSSSM.2014.6943372
Filename
6943372
Link To Document