• DocumentCode
    138841
  • Title

    The measure research on mobile commerce process based on users

  • Author

    Xiaoling Ji ; Dan Chang ; Baowei Chen

  • Author_Institution
    Sch. of Econ. & Manage., Beijing Jiaotong Univ., Beijing, China
  • fYear
    2014
  • fDate
    25-27 June 2014
  • Firstpage
    1
  • Lastpage
    5
  • Abstract
    M-commerce process study has drawn lots of concerns as the rapid development of m-commerce, how to analyze and define the direction of process optimization are more important. Through three indicators - goods selection, login, filling out the consignee information, the paper calculate the shopping activities´ DIT(the Distance of Information-state Transition) on current domestic six major websites which have a larger customer base from users´ point of view, through calculation and comparison of the calculation result, making recommends for mobile commerce process and providing the strategy to improve the mobile commerce sites, the DIT theory also provides a quantitative analysis method for research on mobile commerce process.
  • Keywords
    Web sites; electronic commerce; retail data processing; DIT shopping activity; Web sites; distance of information-state transition; m-commerce process; measure research; mobile commerce process; process optimization; quantitative analysis method; Atmospheric measurements; Educational institutions; Logistics; Mobile communication; Optimization; Particle measurements; DIT; m-commerce process; measure; website;
  • fLanguage
    English
  • Publisher
    ieee
  • Conference_Titel
    Service Systems and Service Management (ICSSSM), 2014 11th International Conference on
  • Conference_Location
    Beijing
  • Print_ISBN
    978-1-4799-3133-0
  • Type

    conf

  • DOI
    10.1109/ICSSSM.2014.6943372
  • Filename
    6943372