The study of Internet-based finance service innovation mode and its strategic options in the case of Yu´eBao

Yu´eBao is the typical representative of Internet-based finance, the leader of Internet finance and the typical case of service innovation activities in China. It has greatly drive interest rate marketization process and promoted the innovation and development of financial industry. This paper introduces a preliminarily study on the service innovation mode of Yu´eBao by using 4D model from service innovation perspective based on Yu´eBao. Finally, strategies are proposed including focusing on customer´s potential demand by using big data, guiding customers to rationally choose and fulfilling social responsibilities actively.