Title :
Ubiquitous Advertising: The Killer Application for the 21st Century
Author_Institution :
Microsoft Res., Redmond, WA, USA
Abstract :
This article discusses the trend toward ad-supported ubiquitous computing as well as the problems advertisers face and how ubiquitous computing can solve them. It mentions that advertising will be the next major application for ubiquitous computing. Ads will support ubiquitous computing, and ubiquitous computing will support advertisers with ad targeting, ad feedback, customer awareness, and privacy.
Keywords :
advertising; ubiquitous computing; advertising; ubiquitous computing; Advertising; Application software; Artificial intelligence; Computer displays; Feedback; Internet; Mobile computing; Pervasive computing; Privacy; Ubiquitous computing; advertising; pervasive computing; ubiquitous computing;
Journal_Title :
Pervasive Computing, IEEE
DOI :
10.1109/MPRV.2010.21
