• DocumentCode
    1393779
  • Title

    Ubiquitous Advertising: The Killer Application for the 21st Century

  • Author

    Krumm, John

  • Author_Institution
    Microsoft Res., Redmond, WA, USA
  • Volume
    10
  • Issue
    1
  • fYear
    2011
  • Firstpage
    66
  • Lastpage
    73
  • Abstract
    This article discusses the trend toward ad-supported ubiquitous computing as well as the problems advertisers face and how ubiquitous computing can solve them. It mentions that advertising will be the next major application for ubiquitous computing. Ads will support ubiquitous computing, and ubiquitous computing will support advertisers with ad targeting, ad feedback, customer awareness, and privacy.
  • Keywords
    advertising; ubiquitous computing; advertising; ubiquitous computing; Advertising; Application software; Artificial intelligence; Computer displays; Feedback; Internet; Mobile computing; Pervasive computing; Privacy; Ubiquitous computing; advertising; pervasive computing; ubiquitous computing;
  • fLanguage
    English
  • Journal_Title
    Pervasive Computing, IEEE
  • Publisher
    ieee
  • ISSN
    1536-1268
  • Type

    jour

  • DOI
    10.1109/MPRV.2010.21
  • Filename
    5396316
    • Link To Document
    https://search.isc.ac/dl/search/defaultta.aspx?DTC=49&DC=1393779