Abstract :
The IEEE-USA is challenging US college students to create YouTube videos that reinforce “How Engineers Make a World of Difference” for an 11-to-13-year-old “tweener” audience. IEEE-USA is seeking to tap the enthusiasm of US college students to spark younger students´ creativity and ingenuity, and to inspire their interest in learning about engineering. IEEE-USA also seeks to expand broader public understanding of engineering through the wide dissemination of these videos.