• DocumentCode
    1399836
  • Title

    Automated proposal preparation techniques using a marketing text database

  • Author

    Hubbard, Katherine ; Campbell, Joyce

  • Author_Institution
    Syst. Exploration, San Diego, CA, USA
  • Volume
    31
  • Issue
    2
  • fYear
    1988
  • fDate
    6/1/1988 12:00:00 AM
  • Firstpage
    65
  • Lastpage
    69
  • Abstract
    The use of an automated text database by a business development staff and proposal writers for locating and organizing information is examined. The capabilities of an automated information retrieval system containing a text database are discussed. Types of searches are described, and a sample search is given. Benefits and pitfalls of this approach are considered. Applications to other marketing efforts are noted.<>
  • Keywords
    database management systems; information retrieval systems; marketing data processing; automated information retrieval system; automated proposal preparation techniques; automated text database; business development staff; marketing text database; proposal writers; searches; Contracts; Databases; Government; Information management; Information retrieval; Marketing and sales; Organizing; Proposals; Scattering; Writing;
  • fLanguage
    English
  • Journal_Title
    Professional Communication, IEEE Transactions on
  • Publisher
    ieee
  • ISSN
    0361-1434
  • Type

    jour

  • DOI
    10.1109/47.6926
  • Filename
    6926
    • Link To Document
    https://search.isc.ac/dl/search/defaultta.aspx?DTC=49&DC=1399836