DocumentCode
1399842
Title
Using color in online marketing tools
Author
English-Zemke, Patricia
Volume
31
Issue
2
fYear
1988
fDate
6/1/1988 12:00:00 AM
Firstpage
70
Lastpage
74
Abstract
The function and design of online software demonstrations are examined. The use of color in various types of online demonstrations is discussed. Principles for effective color use, derived from the fields of physics, physiology, and perception, are explored
Keywords
marketing data processing; color use; online marketing tools; online software demonstrations; perception; physics; physiology; Displays; Humans; Physics; Physiology; Presses; Psychology; Signal design; Software design; Strips; Timing;
fLanguage
English
Journal_Title
Professional Communication, IEEE Transactions on
Publisher
ieee
ISSN
0361-1434
Type
jour
DOI
10.1109/47.6927
Filename
6927
Link To Document