A publications department´s role in marketing

It is shown how the staff of a publications department can contribute to the efforts of experienced, as well as new, marketing specialists. The activities of the publications staff are summarized, with suggestions on how to hold down costs and meet publishing schedules for marketing materials. Types of marketing publications are reviewed, with suggestions on how to make them more effective. This discussion is designed for marketing and publications professionals, who might find in it some useful suggestions about how to develop marketing materials more effectively, and for students of marketing and technical and business communication