Harnessing the crowds for multi-channel marketing monitoring

Measuring the effectiveness of marketing efforts across various channels is a challenging task. Such measurement usually relies on a combination of key performance indicators (KPIs) used to assess marketing outcomes. In this work we present the Multi-channel Marketing Monitoring Platform (M3P). M3P harnesses the crowds (people) as sources for effective collection of marketing KPIs across all possible channels. We describe M3P´s main challenges and characterize marketing KPIs. We then describe the M3P solution, focusing on its KPI extraction process.