Title :
The longest survivor loses its grip [TV receiver manufacture]
Author_Institution :
IEEE Spectrum, New York, NY, USA
Abstract :
The author examines how Zenith Electronics Corp., the last major US television set maker, which has lost the formula for profitability, managed to hang on as long as it did. Pressures for sale of the company´s consumer electronics division are discussed. The history of its television business is sketched, and its current outlook is considered.<>
Keywords :
television receivers; TV receiver manufacture; US television set maker; Zenith Electronics Corp.; consumer electronics; television business; Art; Brightness; Cities and towns; Companies; Consumer electronics; Manufacturing; Profitability; Research and development; TV receivers; Technological innovation;
Journal_Title :
Spectrum, IEEE
