DocumentCode
1428743
Title
Fortune 500 Homepages: Design Trends
Author
Jones, Scott L. ; Degrow, Dianna
Author_Institution
Indiana Univ. Kokomo, Kokomo, IN, USA
Volume
54
Issue
1
fYear
2011
fDate
3/1/2011 12:00:00 AM
Firstpage
18
Lastpage
30
Abstract
This study is a comprehensive census of the homepage design practices of Fortune 500 companies, analyzing 46 elements of homepage design. The analysis establishes recent design trends of Fortune 500 homepages. In addition, it provides a snapshot of recent homepage design practices of the Fortune 500 that can be used for comparison with other populations and for future research and longitudinal studies of web design.
Keywords
Web design; Fortune 500 companies; design trends; homepage design; web design; Corporate internet usage; Fortune 500; homepage; internet; internet history; social media; web design;
fLanguage
English
Journal_Title
Professional Communication, IEEE Transactions on
Publisher
ieee
ISSN
0361-1434
Type
jour
DOI
10.1109/TPC.2010.2044621
Filename
5422649
Link To Document