Title :
Using data mining methods to build customer profiles
Author :
Adomavicius, Gediminas ; Tuzhilin, Alexander
Author_Institution :
Courant Inst. of Math. Sci., New York Univ., NY, USA
fDate :
2/1/2001 12:00:00 AM
Abstract :
This paper describes 1:1 Pro system which constructs personal profiles based on customers´ transactional histories. The system uses data mining techniques to discover a set of rules describing customers´ behavior and supports human experts in validating the rules
Keywords :
data mining; financial data processing; 1:1 Pro system; data mining; personal profiles; transactional histories; Books; Collaboration; Customer profiles; Data mining; Data models; Decision making; Demography; History; Humans; Recommender systems;
