Title :
The Next Chapter at Google [Micro Economics]
Author :
Greenstein, Shane
Author_Institution :
greenstein@kellogg.northwestern.edu
Abstract :
After its first dozen years, Google possesses some economic similarities to Microsoft at age 15, as well as a few key differences.
Keywords :
Application software; Companies; Costs; Economic forecasting; Fellows; History; Innovation management; Personal communication networks; Portfolios; Profitability; Google; Microsoft; business development; economics; legal issues;
Journal_Title :
Micro, IEEE
