DocumentCode
1439640
Title
The Next Chapter at Google [Micro Economics]
Author
Greenstein, Shane
Author_Institution
greenstein@kellogg.northwestern.edu
Volume
30
Issue
1
fYear
2010
Firstpage
4
Lastpage
7
Abstract
After its first dozen years, Google possesses some economic similarities to Microsoft at age 15, as well as a few key differences.
Keywords
Application software; Companies; Costs; Economic forecasting; Fellows; History; Innovation management; Personal communication networks; Portfolios; Profitability; Google; Microsoft; business development; economics; legal issues;
fLanguage
English
Journal_Title
Micro, IEEE
Publisher
ieee
ISSN
0272-1732
Type
jour
DOI
10.1109/MM.2010.27
Filename
5430733
Link To Document