Title :
Mobile Phones and Outdoor Advertising: Measurable Advertising
Author :
Quercia, Daniele ; Lorenzo, Giusy Di ; Calabrese, Francesco ; Ratti, Carlo
Author_Institution :
Comput. Lab., Univ. of Cambridge, Cambridge, UK
Abstract :
A system for measuring audiences of outdoor advertising in specific areas is based on the combination of mobile phone location estimations with Internet listings of social events.
Keywords :
Internet; advertising data processing; mobile computing; mobile handsets; social sciences computing; Internet listing; measurable advertising; mobile phone location estimation; outdoor advertising; social event; Advertising; Internet; Marketing and sales; Mobile communication; Mobile handsets; advertising; mobile computing; pervasive computing;
Journal_Title :
Pervasive Computing, IEEE
DOI :
10.1109/MPRV.2011.15
