• DocumentCode
    1447675
  • Title

    Ipods and ipads: Better than diamonds

  • Author

    Cherry, Steven

  • Volume
    47
  • Issue
    4
  • fYear
    2010
  • fDate
    4/1/2010 12:00:00 AM
  • Firstpage
    68
  • Lastpage
    68
  • Abstract
    Is the Apple iPad a computer or an entertainment device? If Apple´s recent history is a guide, it´s the latter. After all, Apple is no longer mainly a computer manufacturer. Last year, computer sales accounted for less than a third of Apple´s total revenues, while more than half came from iPhones, iPods, and sales of music-related products and services.
  • Keywords
    Cities and towns; Computer aided manufacturing; Costing; Glass; History; Market research; Marketing and sales; Personal communication networks; Portable media players; Smart phones;
  • fLanguage
    English
  • Journal_Title
    Spectrum, IEEE
  • Publisher
    ieee
  • ISSN
    0018-9235
  • Type

    jour

  • DOI
    10.1109/MSPEC.2010.5434863
  • Filename
    5434863