Title :
The Evolution of Online Social Networks: A tutorial survey
Author :
Leberknight, Christopher ; Inaltekin, Hazer ; Chiang, Mung ; Poor, H. Vincent
fDate :
3/1/2012 12:00:00 AM
Abstract :
The ideas discussed in this article encapsulate research questions surrounding the dynamics of social networking and social cognitive theory. Economic behavior in an online social network is investigated and the impact of incentives on user activity is examined for different experimental designs such as single unit and multiunit auctions.
Keywords :
cognition; social networking (online); economic behavior; multiunit auctions; online social networks; social cognitive theory; user activity incentive;
Journal_Title :
Signal Processing Magazine, IEEE
DOI :
10.1109/MSP.2011.943158
