What women don´t want

In Spring 2009, PC maker Dell decided it needed to do more to sell its computers to women. The marketing team came up with what they thought was the answer: build a home for them in the shape of the Della website. It sold pastel-shaded notebook PCs alongside fashion and dieting tips. It quickly became a lightning rod for women´s dissatisfaction with what has become a peculiar trend among gadget makers: to sell to women simply make a product smaller and paint it pink.