Title :
Toward a Platform for Pervasive Display Applications in Retail Environments
Author :
Strohbach, Martin ; Martin, Miquel
Author_Institution :
NEC Labs. Eur., Heidelberg, Germany
Abstract :
The article discusses two prototypes - an interactive display wall and a targeted advertisement scenario - demonstrates the use of a context-aware middleware and provide insights into important requirements for display platforms for retail environments.
Keywords :
advertising; display devices; interactive systems; middleware; retail data processing; ubiquitous computing; advertisement scenario; context aware middleware; interactive display wall; pervasive display platform; retail environment; Bluetooth; Interactive systems; Marketing and sales; Media; Navigation; Radiofrequency identification; context management; digital signage; pervasive computing; pervasive displays; ubiquitous computing;
Journal_Title :
Pervasive Computing, IEEE
DOI :
10.1109/MPRV.2011.16
