Title :
The Economics of Click Fraud
Author_Institution :
Univ. of North Carolina, Greensboro, NC, USA
Abstract :
Click fraud is a substantial threat in the cyberworld. Here, the author examines the contexts, mechanisms, and processes associated with the click-fraud industry from an economics viewpoint. The nature of electronic channels, characterized by asymmetric hypermediation, provides a fertile ground for such fraud.
Keywords :
computer crime; fraud; asymmetric hypermediation; click fraud economics; click-fraud industry; cyberworld; economics viewpoint; electronic channels; Click fraud; electronic channel; institutions; market information; pay-per-click advertising; technological information;
Journal_Title :
Security & Privacy, IEEE
DOI :
10.1109/MSP.2010.88
