• DocumentCode
    1467269
  • Title

    The Economics of Click Fraud

  • Author

    Kshetri, Nir

  • Author_Institution
    Univ. of North Carolina, Greensboro, NC, USA
  • Volume
    8
  • Issue
    3
  • fYear
    2010
  • Firstpage
    45
  • Lastpage
    53
  • Abstract
    Click fraud is a substantial threat in the cyberworld. Here, the author examines the contexts, mechanisms, and processes associated with the click-fraud industry from an economics viewpoint. The nature of electronic channels, characterized by asymmetric hypermediation, provides a fertile ground for such fraud.
  • Keywords
    computer crime; fraud; asymmetric hypermediation; click fraud economics; click-fraud industry; cyberworld; economics viewpoint; electronic channels; Click fraud; electronic channel; institutions; market information; pay-per-click advertising; technological information;
  • fLanguage
    English
  • Journal_Title
    Security & Privacy, IEEE
  • Publisher
    ieee
  • ISSN
    1540-7993
  • Type

    jour

  • DOI
    10.1109/MSP.2010.88
  • Filename
    5445076
    • Link To Document
    https://search.isc.ac/dl/search/defaultta.aspx?DTC=49&DC=1467269