Abstract :
The CNN Moment is that agonizing disaster where the dot-com infrastructure fails and its architectural shortcomings end up as a lead story on CNN´s financial news. As everyone battles to restore the operational integrity of the site, the hapless company combats angry customers, disappointed analysts, falling stock prices, reduced earnings, lawsuits, and a plethora of other ills that can damage the value of the dot-com brand and, in some cases, imperil the company´s very survival. At a minimum it is always the kind of bad publicity that every dot-com wants to avoid. It is vital to take steps now to keep your company from experiencing the CNN Moment