Title :
Designing for customer interaction on the Web
Author_Institution :
Dept. of Res. & Technol., Daimler-Benz AG, Germany
Abstract :
Many Web sites give the user a structure, such as a site map, to interact with. When debis (Daimler-Chrysler Inter Services, the services company of the Daimler-Chrysler Group) decided to offer information about car financing on its popular Web site, the company knew it faced a serious design challenge. The paper considers how Daimler-Chrysler Research designed a simple interface to a dynamic simulation that helps users learn by interacting with content, not structure
Keywords :
Internet; automobile industry; financial data processing; information resources; user interfaces; Daimler-Chrysler; Internet; Web sites; car financing; customer interaction; debis; dynamic simulation; services company; user interface; Computational modeling; Computer simulation; Consumer electronics; Contracts; Graphics; Information resources; Internet; Packaging; Prototypes; Web page design;
Journal_Title :
Internet Computing, IEEE
DOI :
10.1109/4236.747318
