Title :
How to turn articles and feature stories into gold!
Author_Institution :
Power PR, Torrance, CA, USA
fDate :
1/1/1999 12:00:00 AM
Abstract :
If you´ve created a masterpiece of writing and published it in a journal or trade magazine; if the article captures the essence and purpose of your product, service, or company; if it answers frequently asked questions, explains underlying technology, and stimulates further thought and applications; there are many ways to increase the value of that article after publication. The author has over 36 years of public relations and marketing experience. He gives some tips on how you can increase the value of your articles. These tips are especially useful where the author has been successful in clearly elucidating a new technology, whether of broad or special interest
Keywords :
professional communication; articles; feature stories; frequently asked questions; technical communication; trade magazine; underlying technology; value; Books; Companies; Displays; Gold; Liver; Marketing and sales; Postal services; Roads; Testing;
Journal_Title :
Circuits and Devices Magazine, IEEE
