DocumentCode
1482039
Title
A Big Payoff
Author
Greenstein, Shane
Author_Institution
greenstein@kellogg.northwestern.edu
Volume
32
Issue
2
fYear
2012
Firstpage
64
Lastpage
64
Abstract
This column examines Google´s and Apple´s different paths to profitability.
Keywords
Companies; Economics; Google; Pragmatics; Search engines; Technological innovation; Apple; Google; iPhone; keyword auction; market value; page rank; profitability;
fLanguage
English
Journal_Title
Micro, IEEE
Publisher
ieee
ISSN
0272-1732
Type
jour
DOI
10.1109/MM.2012.26
Filename
6177309
Link To Document