ALLES ING! Count me in! Attracting human talents in providing open access to universities with focusing on individual opportunities in engineering sciences

In higher engineering education of the 21^st century, it is necessary to “go with the times” and make use of many and varied ways when it comes to attracting young talents for technical studies. At the Ruhr Universität Bochum, the Project ELLI decides to start an offensive with the engineering faculties: They give an insight into “Who we are and what we are doing” in the framework of their new, joint initiative “ALLES ING!”. In this endeavor, the faculties for Civil and Environmental Engineering, Mechanical Engineering and Electrical Engineering and Information Technology present themselves with a shared “business card” to the public beyond, as well as within the university. This paper documents the concept and development of “ALLES ING!” as a means of attracting human talent for engineering education, as well as the challenges and opportunities that still lie ahead.