• DocumentCode
    1487715
  • Title

    How Computing Will Change the Face of Retail

  • Author

    Krüger, Antonio ; Schöning, Johannes ; Olivier, Patrick

  • Author_Institution
    Innovative Retail Lab., German Res. Center for Artificial Intell. (DFKI), Saarbrücken, Germany
  • Volume
    44
  • Issue
    4
  • fYear
    2011
  • fDate
    4/1/2011 12:00:00 AM
  • Firstpage
    84
  • Lastpage
    87
  • Abstract
    Pervasive computing platforms present a major new opportunity for retailers to lower costs and build a deeper relationship with customers.
  • Keywords
    customer relationship management; retailing; ubiquitous computing; customer relationship; pervasive computing platforms; retailing; Computers; Marketing and sales; Prototypes; RFID tags; Tagging; Augmented interaction; Digital signage; Invisible computing; RFID tagging; Self-sensing systems;
  • fLanguage
    English
  • Journal_Title
    Computer
  • Publisher
    ieee
  • ISSN
    0018-9162
  • Type

    jour

  • DOI
    10.1109/MC.2011.112
  • Filename
    5742012
    • Link To Document
    https://search.isc.ac/dl/search/defaultta.aspx?DTC=49&DC=1487715