Title :
How Computing Will Change the Face of Retail
Author :
Krüger, Antonio ; Schöning, Johannes ; Olivier, Patrick
Author_Institution :
Innovative Retail Lab., German Res. Center for Artificial Intell. (DFKI), Saarbrücken, Germany
fDate :
4/1/2011 12:00:00 AM
Abstract :
Pervasive computing platforms present a major new opportunity for retailers to lower costs and build a deeper relationship with customers.
Keywords :
customer relationship management; retailing; ubiquitous computing; customer relationship; pervasive computing platforms; retailing; Computers; Marketing and sales; Prototypes; RFID tags; Tagging; Augmented interaction; Digital signage; Invisible computing; RFID tagging; Self-sensing systems;
DOI :
10.1109/MC.2011.112
