Title :
The Direction of Broadband Spillovers
Author :
Greenstein, Shane
Author_Institution :
greenstein@kellogg.northwestern.edu
Abstract :
This column explores how growth in broadband usage has positively spilled into other online markets, creating growth spillovers. It explores the geographic direction of those growth spillovers from broadband to online retailers and advertising-supported media to determine to whom and to where the positive gains flowed.
Keywords :
Internet; broadband networks; marketing; advertising-supported media; broadband spillovers; broadband usage; online markets; online retailers; Broadband communication; Companies; Electronic commerce; Internet; Media; YouTube; advertising-supported media; broadband; electronic commerce; growth spillover; online retailers; positive gains;
Journal_Title :
Micro, IEEE
