DocumentCode
1497115
Title
The Direction of Broadband Spillovers
Author
Greenstein, Shane
Author_Institution
greenstein@kellogg.northwestern.edu
Volume
31
Issue
2
fYear
2011
Firstpage
104
Lastpage
104
Abstract
This column explores how growth in broadband usage has positively spilled into other online markets, creating growth spillovers. It explores the geographic direction of those growth spillovers from broadband to online retailers and advertising-supported media to determine to whom and to where the positive gains flowed.
Keywords
Internet; broadband networks; marketing; advertising-supported media; broadband spillovers; broadband usage; online markets; online retailers; Broadband communication; Companies; Electronic commerce; Internet; Media; YouTube; advertising-supported media; broadband; electronic commerce; growth spillover; online retailers; positive gains;
fLanguage
English
Journal_Title
Micro, IEEE
Publisher
ieee
ISSN
0272-1732
Type
jour
DOI
10.1109/MM.2011.33
Filename
5751943
Link To Document