DocumentCode
1497476
Title
Response-to-Complaint Letter as a Rhetorical Genre
Author
Schaefer, Kelly A.
Author_Institution
McCormick Tribune Campus Center, Illinois Inst. of Technol., Chicago, IL, USA
Volume
53
Issue
2
fYear
2010
fDate
6/1/2010 12:00:00 AM
Firstpage
158
Lastpage
163
Abstract
Standard in many professional communications classrooms is the teaching of the general business letter and sometimes, more specifically, the complaint letter. This tutorial draws upon the scholarly research from professional communication, education, and business to address the methods of how to teach a response-to-complaint letter. I recommend a theory-based tutorial for the undergraduate professional communication classroom. This tutorial complements existing teachings on standard form-letter writing and could serve as a supplemental component to a marketing or management course.
Keywords
management education; marketing; professional communication; teaching; education; management course; marketing; professional communications; rhetorical genre tutorial; teaching; Buildings; Business communication; Documentation; Education; Employment; Marketing management; Organizational aspects; Professional communication; Rhetoric; Writing; Customer retention; letter writing; marketing; response to complaint; workplace writing;
fLanguage
English
Journal_Title
Professional Communication, IEEE Transactions on
Publisher
ieee
ISSN
0361-1434
Type
jour
DOI
10.1109/TPC.2010.2046089
Filename
5467313
Link To Document