DocumentCode :
1497476
Title :
Response-to-Complaint Letter as a Rhetorical Genre
Author :
Schaefer, Kelly A.
Author_Institution :
McCormick Tribune Campus Center, Illinois Inst. of Technol., Chicago, IL, USA
Volume :
53
Issue :
2
fYear :
2010
fDate :
6/1/2010 12:00:00 AM
Firstpage :
158
Lastpage :
163
Abstract :
Standard in many professional communications classrooms is the teaching of the general business letter and sometimes, more specifically, the complaint letter. This tutorial draws upon the scholarly research from professional communication, education, and business to address the methods of how to teach a response-to-complaint letter. I recommend a theory-based tutorial for the undergraduate professional communication classroom. This tutorial complements existing teachings on standard form-letter writing and could serve as a supplemental component to a marketing or management course.
Keywords :
management education; marketing; professional communication; teaching; education; management course; marketing; professional communications; rhetorical genre tutorial; teaching; Buildings; Business communication; Documentation; Education; Employment; Marketing management; Organizational aspects; Professional communication; Rhetoric; Writing; Customer retention; letter writing; marketing; response to complaint; workplace writing;
fLanguage :
English
Journal_Title :
Professional Communication, IEEE Transactions on
Publisher :
ieee
ISSN :
0361-1434
Type :
jour
DOI :
10.1109/TPC.2010.2046089
Filename :
5467313
Link To Document :
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