• DocumentCode
    1497476
  • Title

    Response-to-Complaint Letter as a Rhetorical Genre

  • Author

    Schaefer, Kelly A.

  • Author_Institution
    McCormick Tribune Campus Center, Illinois Inst. of Technol., Chicago, IL, USA
  • Volume
    53
  • Issue
    2
  • fYear
    2010
  • fDate
    6/1/2010 12:00:00 AM
  • Firstpage
    158
  • Lastpage
    163
  • Abstract
    Standard in many professional communications classrooms is the teaching of the general business letter and sometimes, more specifically, the complaint letter. This tutorial draws upon the scholarly research from professional communication, education, and business to address the methods of how to teach a response-to-complaint letter. I recommend a theory-based tutorial for the undergraduate professional communication classroom. This tutorial complements existing teachings on standard form-letter writing and could serve as a supplemental component to a marketing or management course.
  • Keywords
    management education; marketing; professional communication; teaching; education; management course; marketing; professional communications; rhetorical genre tutorial; teaching; Buildings; Business communication; Documentation; Education; Employment; Marketing management; Organizational aspects; Professional communication; Rhetoric; Writing; Customer retention; letter writing; marketing; response to complaint; workplace writing;
  • fLanguage
    English
  • Journal_Title
    Professional Communication, IEEE Transactions on
  • Publisher
    ieee
  • ISSN
    0361-1434
  • Type

    jour

  • DOI
    10.1109/TPC.2010.2046089
  • Filename
    5467313