Title :
Advertising on Public Display Networks
Author :
Alt, Florian ; Müller, Jörg ; Schmidt, Albrecht
Author_Institution :
Univ. of Stuttgart, Stuttgart, Germany
fDate :
5/1/2012 12:00:00 AM
Abstract :
For advertising-based public display networks to become truly pervasive, they must provide a tangible social benefit and be engaging without being obtrusive, blending advertisements with informative content.
Keywords :
advertising; computer displays; ubiquitous computing; advertising; blending advertisements; informative content; public display networks; tangible social benefit; Advertising; Cities and towns; Information services; Media; Pervasive computing; Social network services; TV; digital signage; open display networks; pervasive and ubiquitous computing; public displays;
DOI :
10.1109/MC.2012.150
