Title :
Deploying Mobile Data Services: An Australian Case Study
Author :
Tsai, Heng-Sheng ; Gururajan, Raj ; Kong, Eric ; Hafeez-Baig, Abdul ; Lin, Meng Kuan
Author_Institution :
Univ. of Southern Queensland, Toowoomba, QLD, Australia
Abstract :
Based on the motivations of six Australian organizations, the authors propose an analytical model to help decision makers identify the complex relationships between their internal goals and targeted users when deploying mobile data services.
Keywords :
business data processing; mobile computing; Australian case study; Australian organizations; complex relationships; decision makers; internal goals; m-business model; mobile data services; targeted users; Analytical models; Australia; Decision making; Learning systems; Mobile communication; Mobile computing; Mobile handsets; Wireless networks; Australia; mobile business; mobile data service; organizational learning; organizational transformation;
Journal_Title :
IT Professional
DOI :
10.1109/MITP.2012.47
