DocumentCode
1507584
Title
About this issue
Issue
2
fYear
1965
fDate
6/1/1965 12:00:00 AM
Firstpage
33
Lastpage
33
Abstract
ALTHOUGH RESEARCH, development, and engineering contain many uncertainties, among the most risky kinds of business decisions are those that lie in the marketing areas. The decisions related to introducing a new product, pricing it, and selecting a production volume involve the kind of risks that could spell disaster for a company.
Keywords
Automation; Companies; Laboratories; Market research; Planning; Production;
fLanguage
English
Journal_Title
Engineering Management, IEEE Transactions on
Publisher
ieee
ISSN
0018-9391
Type
jour
DOI
10.1109/TEM.1965.6446441
Filename
6446441
Link To Document