DocumentCode :
1509470
Title :
Is Google Evil?
Author :
Petrie, Charles
Author_Institution :
Stanford Univ., Stanford, CA, USA
Volume :
14
Issue :
3
fYear :
2010
Firstpage :
92
Lastpage :
96
Abstract :
Google was the first really, really good search engine and keeps on bringing other useful tools for free. Here´s the really good thing about Google: it depends on Internet open standards. Its business model depends on their openness, rather than capturing them. Google is built on top of those standards. It isn´t in Google´s interest to engender the kind of mistrust that Microsoft has among Silicon Valley engineers. No evil here. Nor is there likely to be, because Google makes money by not being evil in this way. And Google tends, so far, to do things like issue the Linux-based Android on an unlocked cell phone that´s completely open. Any developer can dig into the phone software and develop an app - unlike Apple, which carefully controls app development and blocks Google Voice. There are some potentials for evil at Google because it has become so pervasive and important. One is easily disposed of misrepresenting search results and if Google products were no longer free and used its pervasiveness and programmer talent pool to drive out all alternatives. A more reasonable issue is that Google has the power to suppress some start-ups because of its public thin affiliate policy. Google isn´t just a search engine company any more, as everyone is aware. And, when it starts integrating its products, as Microsoft did, it raises suspicions.
Keywords :
Internet; search engines; Google; Internet; search engine; Cellular phones; Drives; Internet; Programming profession; Search engines; Silicon; computing; evil; google; internet; microsoft; standards;
fLanguage :
English
Journal_Title :
Internet Computing, IEEE
Publisher :
ieee
ISSN :
1089-7801
Type :
jour
DOI :
10.1109/MIC.2010.71
Filename :
5481374
Link To Document :
بازگشت