DocumentCode
1511434
Title
The joint venture approach to technology utilization
Author
Hlavacek, J.D. ; Thompson, V.A.
Author_Institution
School of Business, State Univ. of New York, Albany, NY, USA
Issue
1
fYear
1976
Firstpage
35
Lastpage
41
Abstract
Research focused on the new product joint venture organization is presented. A new product joint venture is defined as a new legal entity or organization formed with the patents, technical skills, a marketing system and managerial experience from two independent contributing corporations for the purpose of developing, producing, and marketing a product innovation.
Keywords
management; joint venture organization; product innovation; Chemicals; International collaboration; Joints; Marketing and sales; Personnel; Technological innovation;
fLanguage
English
Journal_Title
Engineering Management, IEEE Transactions on
Publisher
ieee
ISSN
0018-9391
Type
jour
DOI
10.1109/TEM.1976.6447147
Filename
6447147
Link To Document