Title :
Group-Buying E-Commerce in China
Author :
Wingyan Chung ; Li Chen
Author_Institution :
Fayetteville State Univ., Fayetteville, NC, USA
Abstract :
Group-buying is growing rapidly in emerging economies, where Web sites have rudimentary functions and cluttered interfaces. The authors review 11 major Chinese group-buying Web sites, using case studies to provide timely guidance to e-commerce practitioners and researchers.
Keywords :
Web sites; electronic commerce; China; Web sites; cluttered interface; e-commerce; group-buying; rudimentary function; Business; China; Communication systems; Complexity theory; Consumer behavior; Electronic commerce; Information technology; Market opportunities; Marketing and sales; Supply and demand; Web sites; China; Web searching; and browsing.; e-commerce; group-buying; information presentation; website design;
Journal_Title :
IT Professional
DOI :
10.1109/MITP.2012.49
