Title :
Do you need that second color?
Author :
Waller, Robert ; Lefrere, Paul ; Macdonald-Ross, Michael
Author_Institution :
Institute of Educational Technology, Open University, Milton Keynes, Buckinghamshire, MK7 6AA, England
fDate :
6/1/1982 12:00:00 AM
Abstract :
When money is short, two-color printing is often the first thing to go from technical manuals and instructional texts. Does their effectiveness suffer as a result? Conversely, when a second color is used, is it often just a waste of money? This paper sets out, first, the main purpose for which a second color can be used; second, technical and perceptual constraints on the use of color; and, third, research findings on color and learning. The purpose of the paper is to provide practical guidelines for decisions about the use of a second color in texts.
Keywords :
Color; Educational institutions; Image color analysis; Mirrors; Printing; Visualization;
Journal_Title :
Professional Communication, IEEE Transactions on
DOI :
10.1109/TPC.1982.6447759