DocumentCode :
1514916
Title :
Other papers: Eight steps to better newsletters
Author :
Potvin, Janet H.
Author_Institution :
The University of Texas at Arlington, Department of English, P. O. Box 19035, Arlington, TX 76019
Issue :
4
fYear :
1982
Firstpage :
204
Lastpage :
210
Abstract :
To the new or prospective editor, publishing a professional society newsletter can seem a formidable task. It need not be, however, with proper planning and organization. This paper describes a systematic approach to editing: (1) analyzing the editing task and assessing current publications; (2) considering costs and production alternatives; (3) formulating publication goals and an editorial philosophy; (4) planning a yearly calendar of issues and setting publication deadlines; (5) identifying critical issues and sources of information; (6) establishing methods for obtaining information; (7) creating a distinctive image; and (8) following through. Using a systematic approach simplifies the task of editing and makes it possible to publish newsletters that are accurate, attractive, authoritative, interesting, and readable as well as timely and informative.
Keywords :
Business; Calendars; Editorials; Planning; Printing; Production; Standards;
fLanguage :
English
Journal_Title :
Professional Communication, IEEE Transactions on
Publisher :
ieee
ISSN :
0361-1434
Type :
jour
DOI :
10.1109/TPC.1982.6447806
Filename :
6447806
Link To Document :
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