DocumentCode :
1514927
Title :
Your business writing affects your success
Author :
Kent, John L.
Author_Institution :
735 Norumbega Drive, Monrovia, CA 91016
Issue :
4
fYear :
1982
Firstpage :
220
Lastpage :
221
Abstract :
Four keys to good writing are (1) plan and outline (2) consider the reader, (3) use short sentences and simple words, and (4) be critical of your writing. In the planning stage you should not hurry, Once an outline is written, you should put it aside for at least a few hours — after which the writing will be easier than anticipated. In considering the reader you must remember that readers are interested in information that is brief and interestingly told. Long sentences (over 25 words) are difficult to grasp; short sentences (10 to 15 words) are easier to understand. Finally, when composing a letter, critically evaluate it to ensure that it is courteous, brief, helpful, and friendly.
Keywords :
Advertising; Companies; Grammar; Planning; Speech;
fLanguage :
English
Journal_Title :
Professional Communication, IEEE Transactions on
Publisher :
ieee
ISSN :
0361-1434
Type :
jour
DOI :
10.1109/TPC.1982.6447808
Filename :
6447808
Link To Document :
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