• DocumentCode
    1515252
  • Title

    Say it in threes

  • Author

    Montalbo, Thomas

  • Author_Institution
    U.S. Treasury; 1 Beach Dr., 812, St. Petersburg, FL 33701
  • Issue
    3
  • fYear
    1981
  • Firstpage
    128
  • Lastpage
    129
  • Abstract
    The number three has a strong psychological appeal. Grouping thoughts or saying things in a series of three — three points, three qualities, three reasons — attracts attention, creates rhythm, and facilitates memory. The triple recurrence strengthens the ideas expressed and compels listeners to understand and remember. Historic and modern examples illustrate this effect.
  • Keywords
    Blood; Communities; Ear; Lead; Psychology; Rhythm; Speech;
  • fLanguage
    English
  • Journal_Title
    Professional Communication, IEEE Transactions on
  • Publisher
    ieee
  • ISSN
    0361-1434
  • Type

    jour

  • DOI
    10.1109/TPC.1981.6447867
  • Filename
    6447867
    • Link To Document
    https://search.isc.ac/dl/search/defaultta.aspx?DTC=49&DC=1515252