Title :
Case study: PCjr: Misreading the market
Author :
Kummer, David ; Moorman, Tom
fDate :
5/1/1987 12:00:00 AM
Abstract :
IBM´s hugely successful line of personal computers suffered its first major failure in the PCjr. Before it was introduced late in 1983, the PCjr — code-named “Peanut” — was widely expected to support IBM domination of the home-computer market, much as the company already ruled the businesscomputer market.
Keywords :
Clocks; Companies; Computer architecture; Computers; Hardware; Keyboards; Software;
Journal_Title :
Spectrum, IEEE
DOI :
10.1109/MSPEC.1987.6447923
