Abstract :
I. Defining the product: The Product Development and Management Association (PDMA) promotes research into making product-innovation management more effective, and provides a forum for the exchange of ideas among universities, industry, government, and related sectors. Contact PDMA, c/o Thomas P. Hustad, Graduate School of Business, P.O. Box 647, Indiana University, Indianapolis, Ind. 46223; telephone 317–264–4984.
