DocumentCode :
1520539
Title :
Do not grind armadillo armor in this mill
Author :
Dobrin, D.
Author_Institution :
Organ. Commun., Consultants, Cambridge, MA, USA
Issue :
4
fYear :
1985
Firstpage :
30
Lastpage :
37
Abstract :
Some instructions for a coffee mill fail to take the reader´s common sense seriously and so violate some basic rules for communication, called speech act rule. When the instructions violate the rules, the reader either gets confused or feels justified to stop reading. By writing the instructions this way, the company tried to protect itself from lawsuits. It is shown that these instructions do nothing about liability. The better, less expensive, and only way to write instructions is to respect the reader´s common sense.
Keywords :
linguistics; speech; armadillo armor; coffee mill; common sense; communication; lawsuits; speech act rule; Companies; Games; Home appliances; Pragmatics; Safety; Speech; Writing;
fLanguage :
English
Journal_Title :
Professional Communication, IEEE Transactions on
Publisher :
ieee
ISSN :
0361-1434
Type :
jour
DOI :
10.1109/TPC.1985.6448846
Filename :
6448846
Link To Document :
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