Abstract :
The British bands played “The world turned upside down” at the Yorktown surrender, and the lyrics of that song, if not the music, today strike a sympathetic chord in Detroit. The Big Three automakers´ world has been turned upside down by global competition, and now they are fighting back. General Motors, Ford, and Chrysler have all adopted many of their competitors´ practices. One of the key manufacturing techniques they have taken on is out-sourcing — purchasing parts, components, and even entire vehicles from outside suppliers. This is supplanting the traditional vertical integration, where parts are manufactured in-house.